Digital Media Buying and Planning Certification

Exam Information

All candidates that apply for the DPBC certification will have 6 months following their application date to successfully complete the DBPC examination,

Individuals that do not pass their exam will have to wait 90 days and pay a $125 re-test fee.

Anyone that exceeds the 6 months exam timeline will have to re-apply for the exam and pay all applicable fees.

Examination Blueprint

Collaborating on Campaign Briefs


  • Establish Plan Parameters
  • Develop Media Objectives
  • Establish Buying Guidelines
  • Establish Available Assets
  • Construct Planning Timeline

Creating Media Strategies


  • Conduct Campaign Research Activities
  • Define Media Mix Allocation
  • Collaborate with Creative Agencies
  • Design Data Strategy and Measurement Plan
  • Develop Strategic Recommendation for Brand

Developing Digital Media Plans


  • Manage RFP Process
  • Evaluate and Negotiate Media Proposals
  • Forecast Media Returns
  • Finalize Media Plan

Executing Campaigns


  • Negotiate Vendor Terms and Conditions
  • Manage IO Process
  • Kick-off Campaign
  • Manage Trafficking and Tagging Process
  • Manage Reporting Process
  • Verify Campaign Launch

Managing Campaigns


  • Analyze and Optimize Campaign
  • Troubleshoot Campaign
  • Manage Flowchart Process
  • Managing Digital Media Finances

Educating Stakeholders


  • Create Ad Hoc Reporting
  • Construct Industry POVs
  • Setup Media Days