Digital Ad Operations Certification

Certification Overview

The IAB Digital Ad Operations Certification (DAOC) is the highest industry credential for digital ad operations professionals. Individuals who earn the IAB Digital Ad Operations certification have demonstrated their knowledge and competency in the area of digital ad operations, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DAOC designation.

Digital ad operations professionals work closely with advertisers and agencies to deliver exceptional customer service throughout the media buying lifecycle, to include creative management, launch confirmation, and pacing confirmation. This includes providing quality assurance, logging traffic, pulling campaign placement reports, entry of proposals, and reviewing the status of campaigns in order to optimize their performance, while assisting the Ad Sales, Marketing, and Product teams in formulating media plans.

Successful and knowledgeable digital ad operations professionals should have a fundamental understanding of these seven areas covered in the exam:

  1. Executing Campaign Launch
  2. Managing Live Campaign
  3. Managing Emerging Technologies
  4. Creating, Maintaining, and Documenting Product Offerings
  5. Managing Incidents
  6. Inventory Management and Integrity
  7. Managing Client and Partner Relationships