Digital Media Buying and Planning Certification

Certification Overview

The IAB Digital Media Buying and Planning Certification (DBPC) is a defining industry credential for digital media buying and planning professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DBPC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DBPC designation.

Digital Media Buyers and Planners work closely with Advertisers and Publishers to deliver exceptional service throughout the media buying lifecycle. They accomplish this by developing media objectives, creating strategic digital media plans, negotiating terms and conditions, and optimizing campaign performance while purchase audience-targeted advertising space to deliver a designated marketing initiative.

Successful and knowledgeable Digital Media Buyers and Planners should have a fundamental understanding of these six areas covered in the exam:

  1. Collaborating on Campaign Briefs
  2. Executing Campaigns
  3. Managing Campaigns
  4. Creating Media Strategies
  5. Developing Digital Media Plans
  6. Educating Stakeholders Recertification