Digital Media Sales Certification

Certification Overview

The IAB Digital Media Sales Certification (DMSC) is the highest industry credential for digital media sales professionals. Individuals who earn the certification have demonstrated their knowledge and competency in the content areas outlined in the DMSC Exam Blueprint, and are dedicated to upholding high standards of ethical and professional practice in the industry. Individuals meeting eligibility requirements must pass a multiple-choice exam in order to qualify for certification and earn the DMSC designation.

Digital media salespeople are consultative, critical thinking, marketing professionals tasked with driving revenue by selling digital advertising. They accomplish this by understanding the digital ecosystem, recognizing clients’ marketing objectives, and providing impactful solutions.

Successful and knowledgeable digital media salespeople should have a fundamental understanding of these four areas covered in the exam:

  1. Comprehending the Digital Advertising Ecosystem
  2. Selling Digital Media
  3. Managing Digital Advertising Campaigns
  4. Analyzing Campaign Performance